OFFICIAL ANNOUNCEMENT: A NEW CHAPTER IN THE HISTORY OF NEW FORMAT LIMITED

After Five Years of Preparation, Our Trade Mark Application Has Been Officially Published and Is Now Publicly Available

Dear Members of Our Community, Clients, Partners, Collaborators, Friends and Supporters,

It is with great pride that we announce one of the most important milestones in the history of New Format Limited.

After approximately five years of preparation, development, creative work, strategic planning and consistent brand building, the trade mark application representing New Format Limited, including our distinctive gold NF symbol and the New Format Limited name, has been officially published by the United Kingdom Intellectual Property Office.

The trade mark application has been formally accepted for publication and is now publicly available under the following number:

UK00004380652

For us, this is much more than an administrative achievement or another document in the history of our company. It is the official public recognition of a name, identity and vision that have been developed with great care over many years.

This moment symbolises the growth of our company, the work invested in creating its services and the trust placed in us by our Clients, Partners and supporters since the beginning of New Format Limited.

The publication of the application marks our transition from years of preparation into a new stage of public development, increasing brand recognition, strengthening our commercial position and building the company for the long term.

We would therefore like to share this achievement officially with our entire community and with every individual, company and organisation that has contributed to our journey in any way.

Five Years of Building the New Format Vision

New Format Limited was not created as a short-term project.

The company and its identity have been developed over many years through ideas, research, professional experience, testing different solutions and practical work across a variety of sectors.

During this period, we worked to understand how modern companies, creators, Clients and communities communicate, conduct business, promote their activities and build lasting and valuable relationships.

The name New Format reflects our belief that genuine progress often begins when traditional solutions are reviewed, improved and adapted to new realities.

A new format does not simply mean a change in appearance.

It means a new method of working, a new structure, new opportunities and a new way of thinking.

It represents the ability to adapt to changing industries, digital technologies, Client expectations and international market conditions.

It also represents the courage required to create original projects instead of automatically repeating existing models.

Over the past five years, we have worked to transform this idea into a real and professional commercial identity.

This process required patience, consistency and many important decisions concerning the future direction of the company, the range of services we wanted to provide, the markets in which we intended to operate and the standards that the New Format name should represent.

We considered how the brand should look, how it should communicate and how it could remain relevant and recognisable across different industries.

We wanted to create an identity that would not be limited to one product, one platform or one temporary business opportunity.

The result is a brand designed to support development in retail, online sales, marketing, advertising, business management, hospitality, gastronomy, entertainment, creative industries and professional business services.

The publication of our trade mark application is therefore the result of a long-term process rather than a single event.

The Meaning of Our Identity

The New Format Limited visual identity combines the initials N and F into one strong, modern and recognisable symbol.

The gold colour represents quality, value, ambition and high professional standards.

Gold has traditionally been associated with achievement, durability, prestige and excellence. These are qualities that we aim to develop across every area of New Format Limited.

The design is modern but also structured. It symbolises movement, progress and transformation while maintaining a professional corporate character.

The name New Format Limited identifies the company behind the symbol and connects the visual mark with a formally registered British business.

Together, the logo and company name create an identity that represents our approach to business: creative yet organised, ambitious yet responsible, modern yet designed for long-term development.

The publication of the application means that this identity has become part of the official public record.

It also provides our Clients, Partners and community with a clear point of reference through which the New Format Limited brand can be properly recognised.

The public availability of the application is particularly important as the company continues to develop across both digital and traditional markets.

In an online environment where names, graphics and commercial identities can be copied or used by others very quickly, formal trade mark protection is an important part of responsible business development.

It helps maintain the clarity of our brand and distinguish genuine New Format Limited services, products and communications from unauthorised, misleading or improper use of our name and symbol.

The Scope of the Published Trade Mark Application

The application was filed in Class 35, which covers a broad range of commercial, business, advertising, marketing, retail and management services.

This reflects the wide vision behind New Format Limited and the variety of projects that may be developed under the brand in the future.

The application covers online and traditional retail services relating to areas including clothing, fashion accessories, cosmetics, beauty products, jewellery, luggage, handbags, toys, food, homeware, furniture, stationery, works of art and digital products.

It also includes services connected with e-commerce, online ordering, mail-order retail, subscription-based retail, merchandising and the presentation of goods through communication media.

These areas are becoming increasingly important in the modern economy.

Customers now interact with businesses through websites, social media, online marketplaces, mobile applications, physical stores and hybrid retail environments.

New Format Limited intends to operate within this evolving landscape by creating services that connect companies, creators, products and Clients.

The published scope also includes marketing and advertising services, such as online advertising, website promotion, business promotion, digital marketing, online commercial directories and advertising the products and services of online vendors.

Marketing is not simply about displaying an advertisement.

It is a process that involves understanding an audience, preparing a consistent message, building trust and effectively communicating the value of a product or service.

Our objective is to treat marketing as a complete process that includes identity development, content planning, online visibility, audience communication, promotion and long-term reputation management.

The application also includes business networking and online business information services.

These areas reflect our interest in supporting professional relationships and creating valuable connections between individuals, organisations and commercial opportunities.

In modern business, success often depends on finding the right partner, supplier, Client, consultant, platform or market.

New Format Limited intends to contribute to this environment by creating opportunities for collaboration and professional development.

Business Management and Consultancy

A significant part of the published trade mark scope concerns business management, planning, administration, organisation and consultancy.

This includes services connected with business strategy, business analysis, market research, business planning, business organisation, promotion, business continuity, project management and operational support.

These services reflect the practical and strategic direction of the New Format brand.

We understand that many businesses begin with a strong idea but require additional structure in order to develop successfully.

A company may need support with planning, promotion, market positioning, operational organisation, administration or the development of a coherent commercial strategy.

New Format Limited intends to provide services that help transform ideas into organised and realistic business projects.

This does not mean applying the same solution to every organisation.

Every business has different goals, resources, challenges, limitations and target audiences.

Effective consultancy requires careful analysis and a proper understanding of each Client’s individual circumstances.

The term New Format reflects this exact approach.

It means considering whether an existing business model can be modernised, reorganised or presented more effectively.

This may involve improving communication, creating a stronger online presence, developing new commercial relationships, analysing the customer experience or identifying additional sources of revenue.

The application also covers the management of retail premises, entertainment venues, hotels, resorts, restaurants, theatres, musicians, actors, performers, models and sportspeople.

This broad scope reflects the experience, interests and future direction of the company.

New Format Limited was created to operate at the intersection of commerce, media, hospitality, gastronomy, entertainment and creative activity.

These industries often require similar professional foundations: a strong brand, effective management, audience engagement, sound commercial planning, reliable administration and consistently high standards of service.

Hospitality, Gastronomy and Customer Service

Hospitality and gastronomy are another important part of the New Format Limited vision.

The scope of the application includes business management and support relating to hotels, resort hotels, restaurants, visitor attractions and franchising.

Hospitality is primarily based on the customer experience.

A guest remembers not only the product they purchased or the room they booked, but also the way they were welcomed, served and treated.

Effective hospitality management therefore requires attention to detail, strong operational organisation, staff development, service standards, cost control, marketing and the continuous monitoring of guest satisfaction.

New Format Limited understands the importance of combining financial performance with genuine service quality.

Our approach is to consider hospitality businesses as complete experiences.

This includes the physical environment, the online booking process, communication with guests, food and beverage services, reputation management, the presentation of services and contact with the Client after their visit or stay.

Restaurants and hotels operate within highly competitive markets.

They must continuously respond to changing customer expectations, seasonal demand, online reviews and increasing operational costs.

Through management, marketing and consultancy, New Format Limited intends to help hospitality and gastronomy businesses identify opportunities for improvement and sustainable development.

Creative Industries, Entertainment and Digital Media

The New Format identity has also been created with the creative industries in mind.

The published scope refers to the management of artists, musicians, actors, models, theatres, entertainment venues and sportspeople.

Professionals working in creative industries often require more than talent alone.

They must manage their public image, commercial relationships, contracts, promotion, schedules, online platforms and long-term career development.

New Format Limited aims to understand and connect both sides of this process: creativity and business.

We believe that artists, performers, online creators and media professionals should have access to professional business support that respects their creative identity while helping them build sustainable and profitable careers.

Digital media has completely changed the way content is created, promoted and distributed.

Independent creators can now reach international audiences through social media, streaming services, video platforms and online communities.

However, greater access to audiences also creates new challenges.

Creators must compete for attention, maintain consistency, protect their work and develop income models that do not compromise their artistic independence.

New Format Limited intends to support this changing environment through marketing, business planning, brand development, networking and commercial consultancy.

The scope of the application also includes online community management services.

Community is one of the most important elements of a modern brand.

Clients and supporters are no longer only passive audiences.

They participate in discussions, provide feedback, recommend services and directly influence the reputation of a business.

We therefore treat community management as a responsibility requiring honesty, regular communication, respect, moderation and consistent engagement.

Retail, E-Commerce and New Technologies

The application includes both traditional commercial services and developing forms of digital trade.

It covers the sale of physical products as well as digital music, films, works of art and virtual goods, including virtual clothing, footwear, handbags and headwear.

This demonstrates the forward-looking character of New Format Limited.

Commerce is increasingly moving beyond traditional physical stores.

Digital products, virtual environments and online experiences are becoming a more important part of the global economy.

New Format Limited intends to remain open to developments in these sectors while maintaining professional and responsible business standards.

Innovation should not be adopted simply because it is new.

It should be carefully considered and implemented when it creates genuine value for Clients, companies and communities.

Our objective is to combine modern technology with practical business knowledge.

We want the New Format brand to remain flexible enough to develop within new industries while maintaining a clear and recognisable identity.

What This Milestone Means for Our Clients

For current and future Clients, the publication of the New Format Limited trade mark application represents greater transparency, professionalism and credibility.

It demonstrates that the company is investing in its identity and preparing for long-term development.

Clients working with New Format Limited can recognise the official brand and have confidence that our services are connected with a formally registered business operating in the United Kingdom.

The publication of the application also supports the development of a consistent image across websites, digital platforms, documents, marketing materials, services and future products.

Consistency is the foundation of trust.

When a company communicates under one clearly defined identity, Clients can more easily recognise genuine information and distinguish it from unrelated or unauthorised content.

We will continue developing our systems and procedures to ensure that the New Format Limited identity is presented professionally across every platform on which we operate.

A Message to Our Community

We would not have reached this stage without the people who believed in the idea behind New Format Limited.

We would like to thank every Client, collaborator, Partner, friend and member of our community who has followed our development.

Some people supported the company through direct cooperation.

Others shared their knowledge, recommended our services, followed our online activities or encouraged us during more difficult stages of development.

Every form of support has contributed to this moment.

Building a company is rarely a simple or predictable process.

There are periods of rapid progress, but also stages that require patience.

The journey includes successes, challenges, revisions, changes of direction and difficult decisions.

The five-year preparation period leading to the publication of the trade mark reflects this reality.

We took the time to define what the New Format name should represent.

We considered not only what the company is today, but also what it may become in the future.

The publication of the application does not represent the end of this process.

It represents the beginning of a new stage.

Our Commitment for the Future

As New Format Limited enters a new phase of activity, we remain committed to professionalism, innovation, transparency and responsible development.

We will continue creating services that respond to the genuine needs of Clients and modern markets.

We will continue developing opportunities in business management, consultancy, retail, e-commerce, advertising, marketing, hospitality, gastronomy, entertainment and the creative industries.

We will also continue listening to our community.

A strong brand is not created solely by designing a logo or completing a formal registration process.

It is created through behaviour, results, communication and trust.

The New Format Limited name must therefore be supported by the quality of our work.

We understand that greater formal recognition also creates greater responsibility.

As the brand becomes more recognisable, we must maintain clear standards and ensure that our services remain consistent with the values represented by our identity.

Our aim is not simply to grow.

Our aim is to grow with a clear direction and purpose.

We want to build partnerships that create mutual value, projects with long-term potential and services that genuinely support the people and organisations with whom we work.

Official Public Information

The New Format Limited trade mark application was filed with the United Kingdom Intellectual Property Office on:

29 April 2026

It was published under the following number:

UK00004380652

The first official advertisement appeared in the Trade Marks Journal in issue:

2026/021

Publication date:

22 May 2026

The owner identified in the public record is:

New Format Limited
Company Registration Number: 13465888
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

The current official status shown in the documentation is:

Application Published

This means that the application and its detailed scope are now publicly available through the United Kingdom Intellectual Property Office system.

The Beginning of a New Format

Today, we celebrate the publication of an identity developed through five years of preparation.

We celebrate the ideas that created it, the work that strengthened it and the people who supported it.

Most importantly, we look to the future.

The New Format Limited trade mark represents our intention to build something recognisable, flexible and lasting.

It represents a company prepared to operate across multiple industries while maintaining a consistent and professional identity.

It brings together business, creativity, technology, communication and customer service under one name.

This milestone gives us a stronger foundation, but the true value of the New Format brand will continue to be defined by what we create, how we work and how we treat the people who place their trust in us.

To our Clients, thank you for choosing New Format Limited.

To our Partners, thank you for your knowledge, time, cooperation and professional support.

To our community, thank you for following our development and believing in the potential of New Format Limited.

After five years of preparation, the New Format identity has reached an official and publicly visible stage.

The application has been published.

The brand continues to move forward.

A new chapter begins now.

New Format Limited

A new identity. A new standard. A new chapter.

Trade Mark Application Number: UK00004380652

Official Status: Application Published

United Kingdom Intellectual Property Office