Create more.
Grow together.
A new home for Twitch streamers, YouTubers, filmmakers and digital storytellers. Build your profile, join collaborations and unlock recognition for verified creator milestones.
English-first launch · Creator profiles and rewards in development · Secure registration coming soon
Your channel. Your identity.
See what your creator dashboard can become.
Illustrative interface. No live stats, connected channels or verified reward points yet.
More than a creator directory.
New Format is developing a network that supports creators with visibility, professional opportunities and progress they can verify.
Creator identity
A polished page with your content niche, official channels and featured work.
Streaming community
Connect with gaming creators, streamers and video production talent.
Verified audience XP
Planned creator recognition based on confirmed platform performance, never self-reported totals alone.
Media collaborations
Discover future campaigns, live productions, interviews and creator projects.
Creator achievements
Progress through levels, collect digital badges and track your journey.
Partner welcome kit
Planned custom New Format shirt and cap featuring each approved partner's channel name.
One dashboard. Your whole creator journey.
An interactive preview of the workspace we're building. All metrics below are examples, not your actual audience or earnings.
Sample dashboard data for interface evaluation only.
Community stream
Collaborative stream with other network creators.
Behind the scenes
Work with a small production crew on original coverage.
These are feature mockups, not open projects, offers or contracts.
Explore your potential progress.
Use this illustrative calculator to understand the proposed reward design. Neither the formula nor levels are final programme terms, and no points are saved.
Example eligible video performance (not Twitch concurrent viewers).
No redeemable value. No points have been assigned to a real account.
Build your own creator-card preview.
Try the interface locally. Your entries are not sent to a server or saved to a creator account.
Your Channel
Twitch CreatorYour creator story will appear here once you update the preview.
Example presentation. Not a public creator profile.
Your channel. Your New Format kit.
Preview a custom New Format shirt and cap featuring your channel name. The welcome kit is proposed for approved partners; fulfilment and eligibility will be specified in programme terms before launch.
Maximum 22 characters; print mockups are illustrative and not a product order.
CREATOR T-SHIRT · CONCEPT PREVIEW
YOUR CHANNEL
CREATOR CAP · CONCEPT PREVIEW
Your journey starts here.
Applications will open after we finish secure creator accounts, email and SMS verification, platform connections and privacy documentation.
Apply
Create a verified application with your channel information.
Verify
Confirm email, SMS and ownership of supported channels.
Get approved
Our team reviews the application and grants partner access.
Grow together
Access Creator HQ and verified milestones once active.
Creator Login
Your creator identity will belong to a secure server-side account. Browser-only passwords, fake verification codes and self-awarded XP will not be used.
What a verified creator account will need
SMS codes and access credentials are never processed in this static Squarespace preview.
Before you join.
Is the New Format Creator Program accepting applications?
Not yet. This is an internal design preview. We will activate registration only after accounts, SMS verification and programme terms have been tested.
Can I join with Twitch or YouTube?
Both platforms are planned, alongside other digital creators. Verified ownership and supported analytics integrations will be required for eligible audience milestones.
Will I receive a New Format shirt and cap?
A personalised partner kit is part of the proposed programme for approved creators. Availability, shipping and eligibility will be confirmed in the partner terms before applications open.
Are the XP scores on this page real?
No. The calculator is illustrative only; no points are saved, paid out, redeemed or attached to an account.
Is creator XP the same as shop loyalty points?
No. The New Format Creator Program will have a separate achievement and progress ledger from the shop loyalty system and from Backstage.